The Write Side Of HRAre your employees using their HR Manual as a doorstop? Despite revising it recently? Or Are your 'Notices' on bulletin boards not being noticed? Worse still... Your 'rules' are not being followed? If that's you, then, you may be on the wrong side of Human Resources... Just a small maneuver - the uninitiated would insist on using the term, 'paradigm shift'- will get you there... Welcome to The Write Side Of Human Resources Writing! Where we begin by breaking some rules... ... like writing from the recipient's view point:)
I'll bring you 'straight-from-the-trenches,' Insider Secrets on the application of direct response copywriting techniques in Human Resources Writing - especially in copy targeted at employees... what I call, B2E (Business-to-Employee) Copywriting... for getting your MWR. What's marketing got to do with Human Resources? Everything, I'd say! Selling to your internal customers can be most challenging - no market knows you as well as your employees do... not to mention the distrust if you don't enjoy the 'hard-to-get' credibility. Between the Carrot and the Stick, are the Words... Take My Word for it!
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